Solidarity Concert in the press shop at Audi
"We want to send a sign of solidarity in times of the crisis". This created the basic thought followed by the creative idea of streaming a live concert from the Audi press shop.
In addition to the challenge of turning a press shop into a concert hall, all activities, procedures and processes had to be organized in a way that all requirements could be met due to Coronavirus.
The setup consisted of a small cast of world-renowned musicians and a moderator who were accompanied by the cameras. The viewer at home was not only allowed to enjoy the fine sounds of classical music, but also got a unique look behind the scenes. The livestream was broadcast on all Audi channels.
In order to underline the special and contrasting character of the format, we also created a packaging with openers, dividers, lower thirds and outro. The design continued up to the distance markings for the artists on the floor of the press shop.
Thanks to: SHOWEM GmbH