Audi TT Offroad

Trade Show Film and TV Spot for the Beijing Car Show 2014

"Light is the central communication theme for our new off-road study. How can this theme be portrayed in the intro movie for the Beijing Auto Show?" With this exercise, we started the "production of long nights." Together with light painting artists we first scripted the storyboard. The story was to be visually fascinating - but should still have a noticeable human touch. 

During a number of night shifts we created the light painting story in stop-motion style using long exposure. Working on the basis of a 25 x 5-meter screen, our light painting artists drew their vision of the Audi TT Offroad streak by streak - to the delight of the Chinese audience on-site.

Thanks to: Lichtfaktor GmbH