MAN "A New Era Of Trucking"

Production Trailer & Livestream 2020

“A New Era Of Trucking” – the latest trucks from MAN, MAN TGX, TGS and TGM were to be presented internationally with guests of honor in a short film, livestream and Q&A. 

MAN provided the test track in Karlsfeld and an off-road area for shooting the short film. Thanks to the professional camera team, the action-packed film recordings of the impressive MAN vehicles were ready in time for the international live stream - the market launch of the "New Truck Generation" for the markets in the Middle East, Africa and Latin America.

Jimmy El-Khoury impressed not only the audience with his expertise as Product & Sales Engineer Manager for the MEALA region, but also the passionate presenter Patrice Bouédibéla. In order to maintain the live factor worldwide, the stream was broadcast in English and simultaneously translated into Spanish by two simultaneous interpreters.

The interactive event design enabled viewers to put their questions live to the responsible developers and product experts from MAN Truck & Bus, who were able to answer the guests of honor with their extensive expertise.

Thanks to ShowEM & G&L GmbH