Deutschland geht ein Licht auf

Online campaign for the Max Planck Gesellschaft

"We wish to break new ground, we want to be noticed by more twenty to thirty-year-olds. Please develop a campaign which attracts attention and is in line with our organization’s identity, mission and vision." 

Based on this brief we developed an online campaign for the Max Planck Society which centers on a dedicated website. We compile all actions part of the International Year of Light, which was proclaimed by UNESCO, for our clients on this tailor-made website. The biggest challenge was to transform and simplify highly complex fundamental research into easily accessible content for the target audience. 

Therefore, the site provides various possibilities for user interaction in addition to detailed information on the use of light in research. We use of targeted PR and Social Media campaigns in order to launch and publicize the website.

The campaign ( was launched on May 29, 2015.

Thanks to sxces Communication AG, mediomix, fischerAppelt and p & p Marketing