Porsche - Live on Track
Matthias Malmedie meets Porsche test driver Lars Kern
Because of Corona, the whole world was standing still and the marketing department of Porsche Germany was wondering "How can we bring our sports cars together with our fans in this exceptional situation"?
In addition, the engine sound and tire squeal fell silent in the Porsche Experience Center Hockenheimring only five months after the opening.
So the calculation was clear: fans + sports cars + Porsche Experience Center = Porsche live on track.
There were only two weeks left to put together a complete package of conceptual content and technical implementation for a Facebook live event. The pre-production of footage, opener and other MAZs took place in the Porsche Experience Center Hockenheimring. The film cut ran in shifts.
In the end, an almost one-hour live show was created, in which moderator Matthias Malmedie and test driver Lars Kern put the 911 Turbo S and Taycan Turbo S through their paces. The viewers were able to ask their personal questions, take part in Facebook voting and were, among other things, rewarded with hot drifts.
Not only Porsche was happy with the entertaining show and the above-average number of clicks. The fans were also enthusiastic about the event and the sports cars. The complete livestream as well as further questions and answers can be found here.
Thanks to: TVS and G&L GmbH