An online media center including live programs. Germany’s first “Corporate Online Channel"
“Create a platform that brings together all of Audi’s live events." This was the job that led to the birth of Audi MediaTV.
The result is an online media center that compiles all of Audi's live activities. We broadcast events and shows from five continents up to three times a month. The Audi MediaTV player can simply be embedded on any site, so that online media worldwide can take over our live broadcasts on their websites.
At first, we started a pilot version with only one player window as the central element. Since then, we have developed this site into a comprehensive online service for journalists and brand fans. Audi fans find all kinds of current clips here, such as exclusive driving reports, world premieres and features on brand-related topics.
At the same time, Audi MediaTV promptly provides journalists with TV footage and media information which enables them to produce their own specific and comprehensive coverage. The content is mostly available to download. All live programs are made available as video on demand as soon as each live event is over.
With its specific mix of media and marketing functions, Audi MediaTV is an example of intelligent, efficient and cross-departmental corporate communications. Over the last four months, only our players were embedded on more than 1,000 sites worldwide - an outstanding communication success.
Thanks to: ComSat Media GmbH, Zoom7 GmbH, Akamai Technologies GmbH